Our Story

Meet the people
behind iDecide

Welcome to iDecide!

I'm Rechelle, the Founder & CEO. At iDecide we empower individuals and families to take control of their end-of-life planning with ease.

Our platform helps you organise important documents, manage digital legacies, and make informed decisions, ensuring peace of mind for you and your loved ones.

Our motto at iDecide is 'Be prepared, not scared' and we are here to help you start your life admin journey.

I started building iDecide after the loss of my Mum, Grandma and Husband to Cancer in the space of less than 10 years. During these difficult family moments I experienced first hand how important it is to have your 'paper work of passing in order'.

The name iDecide comes from my husband Alistair who used to say "I decide what treatment I have, and I decide what my end-of-life looks like". We see the platform as an empowering reminder to all of us that taking proactive steps to manage your end-of-life gives you freedom to live today without regret.

Rechelle and Alistair - the inspiration behind iDecide

Meet our amazing team.
Built with passion.

The passionate people behind iDecide, dedicated to making life planning accessible and meaningful for everyone.

Rechelle Leahy
Founder
Rechelle Leahy

Founder & CEO

Passionate about empowering families through thoughtful life planning and digital legacy management. After experiencing the loss of loved ones, Rechelle founded iDecide to help others be prepared for life's most important moments.

Sarah Thurn
Sarah Thurn

Chief Operating Officer

Dedicated to creating seamless experiences that make complex planning simple and accessible.

Ed Campbell
Ed Campbell

Chief Marketing Officer

Focussed on building meaningful connections between our platform and the families we serve.

Tina Kendall-Davis
Tina Kendall-Davis

Strategic Partner

Founder - Anytime Counselling

Bringing expertise in counselling and emotional support to help families navigate difficult conversations.

"Be prepared, not scared"

Our mission is to empower individuals and families to take control of their life planning journey with confidence, compassion, and cutting-edge technology.

Empowering families through thoughtful planning
Making complex processes simple and accessible
Building meaningful connections with every family